HGTV Sweepstakes Central 2024: Dream Homes, Huge Prizes, and the Biggest Winners of the Year
HGTV’s 2024 sweepstakes season was one of its most exciting yet, delivering multimillion-dollar dream homes, cutting-edge smart living spaces, and bold urban retreats to millions of hopeful fans. With over 130 million entries across the giveaways, the network once again proved why its sweepstakes remain a cultural phenomenon.
Below is a complete recap of HGTV Sweepstakes Central 2024, including prize details, winners, design highlights, and why some winners ultimately chose to sell.
Key Highlights of HGTV Sweepstakes 2024
- HGTV ran three flagship giveaways: Dream Home, Smart Home, and Urban Oasis, with total prize packages worth millions of dollars.
- The Dream Home sweepstakes alone generated 130+ million entries—one of the highest in HGTV history.
- Winners came from a variety of backgrounds, with some opting to sell their prizes due to taxes, relocation challenges, or personal needs.
- Each home featured distinctive design themes, from coastal luxury to tech-enabled living and bold Scandinavian farmhouse style.
The Magic Behind HGTV Sweepstakes
Every year, HGTV turns everyday viewers into potential owners of fully furnished, professionally designed dream properties. In 2024, the network delivered three unforgettable giveaways that showcased the best in home design, architecture, and lifestyle luxury.
🏝 Dream Home 2024: A Coastal Paradise in Florida
Location: Anastasia Island, Florida
Prize Value: ~$2.2 million
Winner: Marie Fratta, New York
The 2024 Dream Home blended coastal elegance with luxury living—complete with sweeping waterfront views, multiple outdoor entertaining decks, and a relaxed Florida aesthetic.
Although winner Marie Fratta embraced the excitement of winning, she later chose to sell the home after facing relocation challenges and the significant tax burden that comes with sweepstakes prizes.
🏡 Smart Home 2024: High-Tech Living in Atlanta
Location: Atlanta, Georgia
Prize Value: $1 million+
Winner: Sarita Colberg, California
The 2024 Smart Home was a futuristic retreat packed with:
- Energy-efficient appliances
- Whole-home automation
- Security and lighting tech
- A luxury Mercedes-Benz electric SUV
Sarita Colberg claimed the prize, making headlines as the newest beneficiary of HGTV’s growing lineup of smart, sustainable home giveaways.
🌆 Urban Oasis 2024: Scandinavian Farmhouse Vibes in Kansas City
Location: Kansas City, Missouri
Prize Value: $700,000+
Winner: Anna Bublitz
A bold mix of farmhouse warmth and Scandinavian minimalism, the Urban Oasis 2024 featured:
- A vibrant music lounge
- A personal wellness gym
- Innovative, color-blocked design
- Rich textures and vintage-modern décor
Anna Bublitz became the first-ever local winner to live in the host city of an Urban Oasis sweepstakes.
HGTV Sweepstakes Central 2024: Full Recap
HGTV’s official hub—HGTV Sweepstakes Central—continues to showcase upcoming giveaways for 2025 and 2026, but the 2024 sweepstakes left a major mark thanks to their scale, design quality, and cultural reach.
2024 Sweepstakes Summary Table
| Sweepstakes | Location | Design Theme | Prize Value | Winner | Notable Outcome |
|---|---|---|---|---|---|
| Dream Home 2024 | Anastasia Island, FL | Coastal contemporary with sweeping waterfront views | ~$2.2 million | Marie Fratta (NY) | Winner sold the home; later relisted |
| Smart Home 2024 | Atlanta, GA | Tech-driven modern luxury, plus electric Mercedes-Benz | $1M+ | Sarita Colberg (CA) | Accepted the high-tech prize |
| Urban Oasis 2024 | Kansas City, MO | Scandinavian-inspired farmhouse with bold colors | $700K+ | Anna Bublitz (MO/KS) | First local Urban Oasis winner |
Each package included:
✔ Fully furnished designer interiors
✔ Cash allowances to offset federal taxes
✔ Vehicles in select sweepstakes
✔ Move-in-ready, turnkey luxury
Why Many Winners Choose to Sell Their Homes
A recurring reality with HGTV sweepstakes is the tax burden. The IRS treats the value of each prize as income, which can result in tens or even hundreds of thousands in taxes.
This often leads winners—especially those living far from the prize location—to sell the homes instead of relocating.
In 2024, Marie Fratta followed this common trend, selling the Dream Home soon after receiving her prize due to practical and financial considerations.
Design Trends That Defined 2024
1. Coastal Elegance
Light woods, natural textures, and ocean-inspired palettes defined the Dream Home’s breezy atmosphere.
2. High-Tech Living
The Smart Home showcased integrated automation, energy efficiency, and EV-friendly design.
3. Bold Personalization
The Urban Oasis embraced color blocking, custom artwork, eclectic textures, and lifestyle-specific rooms like home gyms and music lounges.
Final Thoughts
HGTV Sweepstakes 2024 proved once again that the network knows how to blend fantasy, design excellence, and life-changing opportunity. While the giveaway periods have closed, the designs continue to inspire viewers—and remind us all that sometimes, one entry can truly change everything.