The new Sacha Baron Cohen character in the new Uber Eats ad ruthlessly mocks tennis star Nick Kyrgios
For his new comedy character wreaking havoc at the Australian Open, Sacha Baron Cohen underwent yet another crazy transformation.
Sacha Baron Cohen, an Australian sportsman called The Rogue Umpire who exists to taunt Australian Open stars, including tennis rebel Nick Kyrgios, has unveiled his new cheeky character.
The sassy umpire meets Borat Sagdiyev, Bruno Gehard and Ali G., the world-famous alter egos of Baron Cohen.
Baron Cohen and Kyrgios filmed the advertisement at Kooyong Stadium last month, created by the 49-year-old comedy star for an Uber Eats TV campaign to be screened during the Australian Open.
Speaking to the Herald Sun, Kyrgios said of the experience: "From his Ali G days all the way through to now, I was a massive fan of Sacha."
I have pure respect for him and went on set knowing he was hilarious, but with his freestyle comedy, I was always shocked by how sharp he was.
"I was really thrown off my game by Sacha's Aussie accent and rogue antics."
During the ad, Baron Cohen rips into Kyrgios with one-liners, including fictitious offenses such as "stating the obvious," "unnecessary sweat," "unfair use of antiperspirants" and "inappropriate use of the word mate," wearing a blonde wig and handle bar moustache.
"At one point, Kyrgios is slammed by the Rogue Umpire from Dandenong East for a "clear panty line breach," while warning the tennis star: "This is not the Melbourne Cup.
"The Rogue Umpire responds when Kyrgios argues, "Do you even know the rules": "I am the rules. I'm an umpire here. The Friend.
The Rogue Umpire will soon also come head-to-head with Ash Barty for another commercial scheduled to air with Uber Eats.
Late last year, British actor Baron Cohen, who is married to Australian actor Isla Fisher, relocated to Sydney.
The actor told ABC News Breakfast in December that the rush of stars to Australia's shores was motivated by the "amazingly efficient" COVID-19 response from the Australian government.
"This is one of the few countries in the world where, regardless of what you want to say about politicians, politicians really stepped aside and said, "Okay, let's let the scientists run this show," Baron Cohen said.
"And it was amazingly effective. I sincerely hope it continues.
He was mocked at the time that he may be working on an Aussie character, speaking in a thick accent and joking, "I mean, you can't make an Aussie character." Here, there is no satire, buddy! ”
After the pair first met in Sydney at a function, Baron Cohen was married to Fisher for ten years.
A Shopaholic star's Confessions told Marie Claire back in 2018 that she had fantasized about going back to Australia, claiming that LA had no "culture of bringing your children to dinner parties or restaurants after 6pm."
"I tend to have fun at home because I want to be with my family-easier it's to put your children to bed with friends and have a wine," she said.
Together, the couple share three children, Olive, 12, Elula, 9, and Montgomery, 5, who are now attending Sydney school.