Frenzy over racy $49 'underboob' dress worn by a Love Island star
A reality star who shared a series of photos showing off her entire chest has sparked a shopping frenzy as women flock to purchase the risque item.
A former reality star has sparked a shopping frenzy over a low-cost "underboob" dress.
Zara McDermott, the British Love Island star, prompted a rush of people to reach for their wallets after sharing a series of sultry photos wearing the skin-tight lilac gown she designed for her new collection with budget e-tailer Miss Guided.
The bodycon dress features a jaw-dropping cut-out across the chest, revealing a significant amount of cleavage that is not for the faint of heart.
While most of us would be concerned about falling out of the risque gown, Zara's photos appear to have convinced women to part with their hard-earned cash, as the star informed her 1.5 million Instagram followers that the gown was "selling out fast."
Despite the fact that the item was only added to the brand's website a few hours ago, there are only a few sizes remaining – a testament to the power of social media.
Zara wrote on Tuesday morning, "I see this dress in my dreams, and the fact that I designed it makes it even better."
“It's an advertisement for my @missguided summer collection... I'm amazed at how quickly everything is selling out. I'd like to express my gratitude to everyone.”
Comments on Zara's racy photographs, which were taken behind the scenes of a photo shoot for the collection, have poured in, with many calling the images "insane."
However, some have questioned the necessity of displaying such a large section of the bust.
“You look stunning, but how do you stay in?” inquired one woman.
“I don't understand why you feel the need to constantly expose your chest,” another said.
Many remarked on Zara's "unreal" appearance and flooded her comment section with flame emojis and compliments.
“You are so lovely,” one woman exclaimed.
“I'm at a loss for words,” another stated.
“You're so adorable,” another person commented.
Other pieces in the collection were similarly exposed, including a $30.99 "extreme cut out swimsuit" and a "wrap around mini skirt" paired with a matching "mesh keyhole top."
Zara made her television debut on the fourth season of the UK dating show in 2018 and has since built a successful career as an influencer and fitness model.
She frequently posts pictures of herself dressed in extremely racy outfits and is currently dating Made in Chelsea star Sam Thompson.