Beyonce poses in a pair of sultry denim chaps for a new Ivy Park ad.
In her new Ivy Park collection, Beyonce pays respect to her heritage and black western culture with a rodeo-inspired look.
Clearly, Beyonce is channeling her cowgirl roots.
With her new Ivy Park collection, the singer pays homage to her childhood in Houston.
To celebrate her fourth Adidas x Ivy Park release ever, the Texas native donned cowboy hats and denim chaps that were shockingly low-cut.
"Undeniable impact of black cowboys and cowgirls" is what the new collection celebrates, according to a press statement.
Western-style clothing, footwear, and accessories are featured in Beyonce's new designs, all with a modern twist.
For 24 hours on August 19, adidas.com in the United States will be the only place to purchase the new collection, before it is released worldwide on August 20.
There are sizes XXXS to 4xL and 1x-4x in the collection with costs ranging from $US25 to $200 ($A35 to A280).
For her fourth Adidas x Ivy Park collaboration, the singer is also releasing a children's line, featuring her daughters Blue Ivy, 9, and twins Rumi and Sir, 4, for the ad.
Beyonce and her daughters wear matching Ivy Park outfits throughout the video.
We don't just go to the rodeo because we're grown-ups." In the description of the Instagram post, it read: "Introducing Ivy Park Kids! #ivyparkrodeo #ivyparkkids." The clothing for youngsters will be available online on August 19.
Beyonce stated to Harper's Bazaar in their Icon Issue cover article why she wanted to expand into children's clothing during an interview.
With this launch, Ivy Park x Adidas will include children's clothes, she noted. "We love to coordinate our clothing on family holidays." If I'm shooting with my children along, they would be forced to wear extra-extra-small clothing so that we could all match. Ivy Park's introduction of essential silhouettes in children's sizes is a natural step."