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Adidas sports bras bare breasts, ad twitter tweet picture uncensored

Adidas sports bras bare breasts ad twitter tweet picture uncensored
25 bare breasts tweeted by Adidas to promote the company's new sports bra.

A new line of sports bras from Adidas is set to go on sale soon, but one of the company's advertisements fails to show the bra at all. A photo grid of 25 breasts in all their natural, diverse glory was instead tweeted by Adidas.

A link to the company's bra collection can be found on the ad's Twitter page, which was posted on Wednesday. #SupportisEverything is the ad's tagline.

Women of all shapes and sizes deserve the support and comfort of Adidas, the company says in the campaign. For this reason, our new sports bra collection features 43 different styles to ensure that every customer is catered to.

Figleaves wants women to "love your lingerie." Bras start at about $19 and sizes range  28-50, AA-M.
Figleaves wants women to "love your lingerie." Bras start at about $19 and sizes range 28-50, AA-M.

The ad was clearly designed to pique the interest of viewers, and it did just that, causing it to go viral. A lot of people were talking about Adidas' new collection, but not as much about sports bras as the company had hoped.

Women and men on Twitter had varying opinions about Adidas' marketing strategy.

There were a few Twitter users who preferred to see the bras, rather than the breasts. Several people complained that the ad was inappropriate or that it confused them. Adidas was praised by some users for its audacity.

a sports bra is the most important piece of workout clothing for those with breasts," Adidas said in a statement to CNN Business.

It can have a significant impact on a person's performance and their ability to stick with sport," the statement said. "The gallery was designed to show just how diverse breasts are, featuring different shapes and sizes that highlight why tailored support is paramount."

Torrid sells bras to women who wear dress sizes 10-30 "that smooth, support and most importantly, make you feel so sexy." Bras start at approximately $34.90 and sizes range from 38B to 44H.
Torrid sells bras to women who wear dress sizes 10-30 "that smooth, support and most importantly, make you feel so sexy." Bras start at approximately $34.90 and sizes range from 38B to 44H.

Known for his work with companies such as Apple, Coca-Cola and Procter & Gamble, marketing and branding expert David Placek believes Adidas' ad represents sensational advertising.

After the lecture on advertising, Placek said, "It reminds me of a lecture in which a question was asked, 'How do you get someone to pay attention?' You show them a naked woman." Despite pushing the envelope, the ad's strategy detracts from the actual product, according to its critics.

In Placek's opinion, the commercial would have been less shocking if it featured 43 women wearing the new sports bras. To make the same point, "It would have."